CallMiner Product Innovation Series: Q4 2024
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The Team at CallMiner
December 21, 2020
Updated July 14, 2022
Working as a call center agent requires several soft skills to provide the best call center experience for customers.
Call centers agents are responsible for much more than mere issue resolution. These employees serve as the remote faces of the companies they represent, directly interacting with clients in one-on-one personal interactions. Should a call center representative leave a customer with a bad impression of the brand or prove incapable of helping them, their perspective of the company could be damaged irreparably.
The most skilled call center agents have more than a way with words and access to relevant customer data to provide exceptional customer service. They go above and beyond to fully satisfy callers, winning them over for repeat business with the brand they represent.
Below, we have rounded up a few of the most important skills individuals can cultivate to work more effectively in any call center. Read on to learn what they are and why they matter.
Keeping conversations clear and productive helps both in resolving customer concerns as well as making a good impression.
Thinking through your responses and answering in clear, understandable language helps in saving time; less back and forth is needed between yourself and the customer.
Domain expertise is an easily understood benefit to any call center’s staff. Ensuring agents have in-depth knowledge of the company’s products and services, as well as of common complaints and their solutions, can make a world of difference in the customer’s call center experience.
Customer service agents armed with the ins and outs of a product can make more appropriate recommendations and quickly solve more complex issues on a regular basis.
Patience in a call center environment boils down to allowing customers the time they need to explain their concerns and engage in active listening and assistance along the way.
This skill truly shows its worth when it comes to dealing with particularly upset or confused customers. A patient representative who takes the time to work with them on their concerns during the customer interaction will leave a lasting impression. On the other hand, a call center agent who fails to do so could turn the individual away from the company for good.
True empathy exhibited while on the job in a call center builds authenticity and positive rapport with worried, uncertain or distraught callers.
Knowing that their needs are understood and valued can set many customers at ease throughout the duration of a call, simplifying issue resolution significantly and therefore improving customer satisfaction.
Effective problem-solving typically centers on an agent’s ability to reason in the moment. An agent’s ability to then act on their own ideas can be enhanced with increased autonomy on the job.
Call center employees who can accurately define problems, evaluate them, and then solve them are guaranteed to help more customers in less time.
The ability to listen intently to customers as they describe their difficulties pairs nicely with clear communication skills. Active listening helps ensure no important details are lost throughout the exchange or phone call.
Call center agents who listen can curb the number of calls needed for individual clients to resolve their problems. It allows agents to provide support and suggestions that account for all the details available to both parties.
Being organized as a call center representative involves more than a tidy physical workspace. Varied organizational skills like note-taking, time management, and prioritizing help agents to handle daily workloads. Organization reduces the risk of losing track of the omnichannel customer journey and the details the customer has provided up to a given point in time.
As call center employees interact with multiple customers and perform multiple tasks, maintaining a comprehensive record of their needs and requests keeps them from needing to start all over again on every call. This frees up time and energy for solving more complex problems. Additionally, customers appreciate not having to explain their concerns repeatedly with each contact.
The center skills every agent needs to succeed in such a fast-paced and demanding environment are largely the same skills needed to succeed in other aspects of daily life outside of work. Developing these center skills is a worthy exercise in character building that strengthens confidence in and out of the office.
What are soft skills in a call center?
Soft skills in the contact center include agent qualities such as patience, flexibility, empathy, organization and problem-solving skills. Beyond just the technical proficiency with the hardware and software that agents use, these center agent skills are invaluable in delivering positive call outcomes for your business and your customers. These specific skills help deliver superior customer experience, which leads to greater customer satisfaction, retention, and customer lifetime value.
What do you think are the 3 main qualities of a call center agent?
Opinions will vary, but if it had to be boiled down to just three qualities, a call center agent would demonstrate the ability to:
1. Patiently listen to customers, clearly understand the reason behind their calls, and take ownership for addressing that reason.
2. Clearly articulate to customers what can (and possibly cannot) be done to address the reasons behind their calls, and to do so with empathy.
3. Efficiently leverage the training, technology, resources, knowledgebases, policies, process and other team members (supervisors) that's at his/her disposal with dexterity and flexibility to address the reason for customer calls -- while keeping customers informed through calls as to the progress that's being made in pursuit of a positive call outcome.
(Cheating to slip in #4 -- to do all the above with the credo of treating the customer like he/she would like to be treated.)
What makes you a good call center agent?
Good call center agents demonstrate proficiency at both hard and soft skills. Hard skills include the use of the hardware and software that's required to do their jobs -- as well as the ability to execute on the rules, policies and processes that were part of their training. Soft skills include demonstrating qualities such as patience, empathy, listening, ownership, flexibility and other 'people skills' that result in treating customers like they themselves would like to be treated.
CallMiner is the global leader in conversational analytics to drive improvement of business performance. Using AI and machine learning technologies, CallMiner captures and analyzes 100% of conversations across all channels to deliver greater insight into the omnichannel customer experience. Emotion and sentiment analysis and automated customer journey map tools provide clearer understanding into the customer journey and how customers feel about every touchpoint. Automated performance scoring and deeper feedback from every conversation deliver the insight needed to optimize call center operations and agent and call center performance. CallMiner’s call center analytics also enables call center managers to create a culture of persistent improvement through real-time and post-call coaching, data-based feedback, and progress monitoring.