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CallMiner CX Landscape Report

Majority of organizations believe generative AI is key to CX

The past two years have proven transformative for artificial intelligence (AI), including generative AI.

In fact, 87% of global contact center and customer experience (CX) leaders across financial services, healthcare, retail, and technology industries believe implementing generative AI is key for their customer service and CX teams, and 91% agree that AI will help optimize CX strategies.

CX Landscape Report stock image

State of the CX industry

CX Landscape methodology 2024

Research methodology

To develop the CX Landscape Report, CallMiner worked with Vanson Bourne to survey 700 senior decision makers from contact center and CX departments in the US, U.K. and Ireland, South Africa, France, and Germany. Respondents hailed from organizations that had a contact center with 100 or more employees across healthcare (public and private), financial services, technology, and retail sectors.

CX Landscape 2024 AI motivators

Organizations are further along the AI maturity curve

  • Organizations are clearer on motivations for adopting AI technology, with 44% saying they want to automate tasks to improve efficiency and agent productivity
  • AI security concerns are also abating. 38% cited security and compliance concerns with AI, down from 45% in 2023

CX Landscape 2024, AI costs

But AI adoption is not without challenges

  • Of the organizations that said implementing AI was more expensive than anticipated, 42% said those higher costs were related to the team maintaining the technology
  • 27% of organizations still don't know how to measure the ROI of AI investments

CX Landscape 2024 solicited vs unsolicited

CX feedback collection continues to evolve

  • 25% of organizations are collecting an equal amount of solicited and unsolicited feedback (vs. 20% in 2023), suggesting they're getting a more comprehensive CX picture
  • Taking advantage of new tech investments, 60% are using automated processes to analyze this CX data (vs. 55% in 2023)